The European Union is introducing a new regulatory framework for packaging that will have a significant impact on how packaging is designed, produced, used, and managed across the European market.

De Packaging and Packaging Waste Regulation (PPWR) aims to reduce packaging waste, improve recyclability, encourage more sustainable packaging design, and strengthen requirements throughout the packaging supply chain.

For European brands, retailers, and sourcing teams, this means that packaging decisions can no longer focus only on appearance, price, and production capacity. Material selection, recyclability, chemical compliance, and supply-chain information are becoming increasingly important considerations when sourcing packaging.

So, what should purchasing teams pay attention to when sourcing paper bags?

1. Pay Attention to Material and Chemical Compliance

One of the key areas under the evolving EU packaging framework is the use of substances that may pose environmental or health concerns.

For paper bags, this can be particularly relevant when the bags are used for food, cosmetics, or other applications where coatings, inks, adhesives, or other treatments may be involved.

Instead of looking only at the paper itself, sourcing teams should consider the complete packaging structure, including:

• Paper and board materials
• Printing inks
• Coatings and varnishes
• Adhesives
• Foils and other finishing materials
• Functional barriers or treatments

Where appropriate, suppliers should be able to provide relevant material information and supporting compliance documentation.

2. Design Packaging With Recycling in Mind

PPWR places greater emphasis on packaging that can be effectively recycled and on reducing unnecessary packaging.

For paper bags, this means that the design should not only look good but also take the overall material structure into consideration.

For example, sourcing teams may need to evaluate:

• Whether unnecessary layers or components can be eliminated
• Whether coatings or finishing treatments could affect recyclability
• Whether different materials are being combined unnecessarily
• Whether the bag uses an appropriate paper structure for its intended application
• Whether the overall design provides the required functionality without excessive material use

This does not mean that every paper bag must have a completely identical structure. The appropriate solution depends on the bag’s application, performance requirements, and applicable regulations.

The goal is to achieve the right balance between functionality, appearance, durability, material efficiency, and recyclability.

3. Supply-Chain Transparency Matters

Packaging compliance does not stop at the finished paper bag.

Brands and importers increasingly need reliable information about the materials and processes used throughout their supply chain.

For paper bag sourcing, this can include information such as:

• Paper origin and specifications
• Forest-management or chain-of-custody certifications
• Material composition
• Printing and finishing processes
• Relevant chemical or material declarations
• Supplier compliance documentation
• Production and quality-control information

For example, FSC certification can provide important traceability information for responsibly sourced forest-based materials. However, it is important to understand that FSC certification and PPWR compliance address different aspects of packaging requirements. One should not automatically be treated as a substitute for the other.

4. What Should Sourcing Teams Do Now?

Instead of waiting until new requirements create a problem, brands can start reviewing their existing packaging portfolio.

A practical review can begin with